Here’s a snack manufacturer with a truly remarkable branding and philosophy: Uglies Kettle Chips, whose motto is, “Naturally imperfect. Honestly delicious.”
Uglies Chips are crafted from spuds that haven’t made the cut aesthetically – a slight imperfection, a blemish, or size discrepancy – but whose flavor was never an issue.
The Ugly truth: Twenty-six percent of US produce gets trashed for cosmetic reasons – up to six billion pounds a year.
Bravo, Uglies, for setting a fine example!
Try Uglies Original, Salt and Vinegar, Barbecue, and Buffalo Ranch Chips.
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