We’re pleased to be working with the Bermuda Hospitals Charitable Trust to help with the “Why It Matters” campaign in support of building a new hospital for Bermuda.
For over a century, King Edward VII Memorial Hospital has been our hospital, in sickness and in health. But today, we need to make our great hospital even better, in order to take care of our increasing population and manage a rising volume of chronic diseases.
Why have the best healthcare? Look around you. It’s about your cousins in the next parish and your family in the next room. It’s about the older couple who live down the road and the young boy riding his bike up the sidewalk. It’s about us, people who call Bermuda home.
You may have noticed community – and especially family-based themes running through our radio ads, and now we’re cranking it up another notch. The outcome of the “Why It Matters” campaign really does touch all of us.
“As a family business we can see the importance of a new hospital for Bermuda’s families and their future grandchildren, the next generation”.
We’re proud to lend our support to the Why It Matters campaign. Rebuilding KEMH hospital is a project that will benefit each and every member of our island community so there really is no better way for companies and individuals to give back to Bermuda.
This is Why It Matters—and why our support and your support matters now.
For more info, visit whyitmatters.bm or call the Bermuda Hospitals Charitable Trust at 295-2428.



