What Is Red Tractor Chicken?
Look for the Red Tractor logo as a seal of assurance: safe, traceable, and responsibly farmed.
Red Tractor is part of the Assured Food Standards scheme, a UK-wide quality assurance mark launched in 2000 . It assures consumers that food products—from farms to packing—adhere to strict standards in food safety, animal welfare, traceability, and environmental responsibility.
Red Tractor Poultry Standards include:
- Chicks must be sourced from Red Tractor assured breeder farms and hatcheries certified to meet standards.
- Growing birds must receive a full, healthy diet. The feed they receive must be suitable, traceable and remain clean and palatable.
- All birds must be kept in safe, comfortable, hygienic, well ventilated and sufficiently sized housing.
- Growing birds must have permanent access to environmental enrichment that is suitable for their needs i.e. perching, natural light and pecking objects.
Why it Matters:
- Consumer Confidence: 76–72% of customers recognize and trust the Red Tractor logo for safe, traceable, responsibly produced food .
- Rigorous Standards: Certified farms undergo independent audits, follow health plans, provide adequate feed, housing, environmental enrichment, and maintain biosecurity and vet oversight .
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