In 2004 in Great Britain, a pair of entrepreneurs noticed the remarkable increase in sales of premium spirits and the gap left in the mixers market, which was dominated by one mega-brand, who revelled in the lack of competition and showed little respect for the importance of flavour.
So they started up Fever-Tree, a brand name adopted from a source of quinine, the power behind tonic water, Britain’s favourite mixer.
Now, Fever-Tree is Britain’s most successful producer of premium mixers.
Try Fever-Tree Sparkling Pink Grapefruit, delicious and refreshing, even on its own!
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