In 2004 in Great Britain, a pair of entrepreneurs noticed the remarkable increase in sales of premium spirits and the gap left in the mixers market, which was dominated by one mega-brand, that revelled in the lack of competition and showed little respect for the importance of flavour.
So, they started up Fever Tree, a brand name adopted from a source of quinine, the power behind tonic water, Britain’s favourite mixer.
Now, Fever Tree is Britain’s most successful producer of premium mixers.
Try Fever Tree Premium Ginger Ale, delicious and refreshing, even on its own!
Please follow and like us:
